The simple avoidance of negative connotation! I love it.

For instance--engineer's abhore the word 'malfunction.' Instead a system simply has an 'excursion'--with the pleasant implication of a nice stroll through a park on a sunny spring afternoon! Perhaps the word 'Sojourn' should be used:

"Oh, no. Our plant did not do anything serious--nothing dangerous at all. It simply went on a brief 'Sojourn' for a while--but now it is well rested and ready for work!"

Working in the grocery industry I was once approached by a new employee who did not like the term 'bagger.' I completely agreed that change was necessary and that various departments needed title updates--so I posted a note by the timeclock that helped to address this serious problem. 'Baggers,' also sometimes referred to in the equally derogatory title of "Courtesy Clerk' would henceforth be known as "Grocery Containment Engineers." A call for bagging help to a particular checkstand would now be something like "...may we please have a Grocery Containment Engineer's assistance to checkstand..."

A cashier would now have the prestigious title of "Inventory Reduction Facilitator."

The meat department--a long source of embarassment and chiding to its personell for having such a dull title--would now proudly proclaim itself to be the "Animal Deconstruction Department."

A Manager would now be known as a "Site Strategic Cooridinator."

The bakery department would now become the "Carbohydrate Applications Department."

The alcohol department would of course become the "Fermentation Derivitives Department."

For some unknown reason, it was suggested that perhaps I needed some time off...

Hmmm, I wonder if I can get a job with the government. I'm sure I would do very well at the Federal Department of Redundancy Department.